Skip to main content Skip to site footer

The Slow Fashion Awards

OK701121.jpg

Style Wednesday is a celebration of the glamour and glory of the Cheltenham Festival, the most prestigious jump racing festival is the epitome of timeless glamour, from the excitement of the winners to the stunning fashion on display.

On the track, the day's feature race is the BetMGM Queen Mother Champion Chase, where speed, accuracy and precision is the key. However off the track, for many racegoers attending the Cheltenham Festival is a family tradition and has been happening through the generations, with the fabulous fashion items also passing through.

To honor and celebrate these wonderful traditions and make new traditions we present the Style Wednesday Slow Fashion Awards. 

THE SLOW FASHION AWARDS 2025

The Slow Fashion awards celebrate vintage and borrowed items, as well as investment pieces that can be passed down through generations.

We encouraged all racegoers to showcase their unique and personal style, and to share the stories behind their amazing outfits with friends, family and on social media.

Style_Dual_1 (1).jpg
style awards.jpg

The competition opens from 10:30 and closes at 14:30 on Style Wednesday, 12th March 2025.

To enter, participants must have their photo taken against the photography backdrop in The Plaza, by the official promotional team; and fill out a digital questionaire on iPads provided. 

Points will be awarded based on the extent to which an outfit has been sustainably sourced, with participants who have shown more consideration to a slow fashion approach scoring more points.

The questionaire also asks participants for the inspiration or story behind their outfit, to ensure that personal touches and styling considerations are also acknowledged in scoring.

 

 

Slow Fashion Awards Judges 2025

After gracing the front cover of Vogue at the age of 16, Rosie worked as a top international model for 10 years before turning her attentions to TV presenting in the sporting sphere.

Rosie now presents at key events at home and internationally such as the Cheltenham Festival, Aintree Grand National, Epsom Derby, Royal Ascot, Longines Global Champions Tour, Burghley Horse Trials and the Saudi Cup.

She is known for her engaging interview style, her ‘can do’ attitude and her magnetic yet down-to-earth demeanour.

A day off for Rosie is climbing a mountain or swimming in a cold river!

 

imaged4b5h.png

 

 

Katie Nicholl is royal correspondant for the fashion and culture magazine Vanity Fair.

 

Katie is well-regarded for her expertise in fashion, particularly when it comes to royal style and high-profile events. As a prominent author, journalist, and broadcaster, she has developed a keen eye for analyzing the fashion choices of the British royal family and other celebrities. Her ability to break down the intricacies of design, color palettes, and the cultural significance behind fashion choices has made her a trusted voice in the industry.

 

Katie Nicholl

 

 

 

The Winner & Runners Up of The Slow Fashion Awards 2024

 

CF24_ADI_SLOW FASHION AWARDS ON DAY GRAPHICS ON SITE WINNER 1920x1080 1 (2).jpg

 

CF24_ADI_SLOW FASHION AWARDS ON DAY GRAPHICS ON SITE 1920x1080 RUNNERSUP (002) (1).jpg

 

THE 2025 SLOW FASHION STYLE AWARDS PRIZES

1101300RDCC (1).jpg

Winner's prizes include:

- Boodles Jewellery, Be Boodles Double Motif Rose Gold Pendant worth over £4,000!
- Ellenborough Park, Overnight Stay in Deluxe Bedroom with Spa Garden Retreat
- 2 x Queen Elizabeth II Tickets, Ladies Day Epsom 2025
- 2 x Club Tickets, Cheltenham Festival, Style Wednesday 2026

Runner’s prizes include:

- Holland Cooper Boutique Experience
- 2 x Tatts Tickets, Style Wednesday 2026
- 2 x Tatts Tickets, Style Wednesday 2026
- 2 x Garden Club Tickets, Ladies Day Aintree 2025
- 2 x Grandstand Enclosure Tickets, Ladies Day Epsom 2025

*To be split across 2nd and 3rd place

Prize Sponsors 2025

Boodles was established over two centuries ago and enjoys an illustrious reputation based on innovative design and quality craftsmanship. The family-run fine jewellery house specialises in diamonds and precious gemstones and epitomises the best of British design. Classic and contemporary all at once, Boodles offers everything within the fine jewellery universe, from beautifully crafted engagement rings to wonderful one-of-a-kind collections.

 

Steeped in history and boasting 90 acres of glorious grounds, Ellenborough Park is nestled between the Cotswolds' highest point and the gallops of Cheltenham Racecourse. Our sumptuous manor house has been lovingly restored to its original five-star glory and is now home to laid-back dining experiences, a soul-soothing spa and rooms brimming with country house character.

 

 

imagecsb5f.png

To Celebrate Style Day at Cheltenham Races, our Fashion Partners, Holland Cooper are delighted to be giving away a £500 voucher to one lucky winner.

 

Holland_Cooper_Crest_Logo_white (1).png

Mastering your look

DUAL CONTENT BLOCK 03 (1).jpg

Mastering your Style Wednesday look

As Style Wednesday approaches, it's an occasion to showcase your sartorial elegance and sophistication. We will delve into the world of classic race day styles, from refined colour palettes to iconic accessories and impeccable tailoring.

Whether you're a seasoned attendee or a first-timer, join us as we uncover the secrets to mastering classic race day looks that never go out of style.

View MORE

FESTIVAL FASHION TIPS WITH JADE HOLLAND COOPER

When it comes to Festival style, there is a lot to think about. But Jade says it’s all down to you: “If you look good, you feel good. It isn’t about chasing trends. It’s timeless. Longevity, practicality, and quality are most important.”

There are endless outfits to choose from, but as a veteran of the Festival, Jade has the answer: “Cheltenham is a showcase, it’s the time to dress to impress. You need to bring a look which is right for the races that can also last you for seasons to come because it is forever in fashion.” she said.

If you really want to nail the Festival fashion, then there are some things you cannot go without. The racecourse is notoriously wet and windy, and many first timers can get caught out by the conditions. For Jade it is all about layers so that you can enjoy your race day to the fullest: “I always say layer up.”

 

“You will be outside most of the day, so you need something practical, tights under trousers, no one can see them, I always wear my thermals, a thin roll neck under a roll neck makes such a difference.”

 

Who says practicality forgoes style? Jade accessorises with her favourite pieces. She says “A key accessory that I simply can’t live without at the races would be gloves… It’s always so much colder than you think, so they will not only keep you warm and finish your outfit beautifully.”

 

Jade adds “Another accessory that really finishes off a look for me is a silk scarf. Our silk scarves are made in England and come in a variety of beautiful colours and prints that are designed to complement all our tweed and tailoring.”

While The Festival is inclusive of everyone’s individual style, there are some things to steer clear of to make the best of your time at Cheltenham. Jade says, “Dress for the weather. It isn’t going to be a day where you can wear a silky dress, it is about outerwear.” Stay away from bare legs, floaty skirts, and thin materials. “The worst thing is when you are so cold, and you can’t get warm.”

 

Also, sensible shoes. “You’re going to be on your feet for most of the day, moving around the racecourse and trying to see as much as you possibly can. I always wear shoes that I know I can last all day in; it makes such a difference to your experience.”

Jade’s go-to brand is obviously, Holland Cooper. “I love seeing all the different people wearing our collections, it’s great that we cater to so many different styles with our now extensive range of collections”.

 

If you want to stand out, it’s all about the tweed, our Heritage Collection and our hero signature pieces such as the HC Trench, Regency, Knightsbridge, and Capes are all classics.

 

Holland Cooper is the obvious choice for this season’s luxury fashion partner, the brand is synonymous with racing style, and will ensure you are fully racing ready, classic timeless style our forever fashion pieces will not disappoint.

You might also like

Mastering your Style Wednesday look

As Style Wednesday approaches, and we celebrate 100 years of the Boodles Cheltenham Gold Cup, it's an occasion to showcase your sartorial elegance and sophistication. We will delve into the world of classic race day styles, from refined colour palettes to iconic accessories and impeccable tailoring.

View More

Gold Cup 100

The Boodles Cheltenham Gold Cup, the most prestigious contest in Jump racing and the highlight of The Festival, celebrated its Centenary in 2024.

View More

Plan Your Day

Plan your visit to Cheltenham Festival, from the Shopping Village, to live music, to discounts on group bookings. 

View More

Cookie Policy

We use “cookies” to help enhance your experience and improve the functionality of our website. You can find out more in our cookie policy. We also serve cookies, some with chocolate chips, on our racecourses.

Loading