LONG SHOT TEAMS UP WITH THE JOCKEY CLUB TO SPONSOR AT THE BETFRED DERBY FESTIVAL AHEAD OF AN UNFORGETTABLE SUMMER OF RACING AND REFRESHMENT
Wednesday 29th May
Racegoers can get ready to toast to a Summer at the races as Long Shot Hard Seltzer launches a new partnership with The Jockey Club by sponsoring the Northern Dancer Handicap on Derby Day at the 2024 Betfred Derby Festival (Saturday 1st June).
Track Side Bars, sponsored by Long Shot will be the go-to spot at The Betfred Derby Festival, as well as nine additional racedays throughout the summer season, serving crowd-pleasing alcoholic hard seltzers to all attendees. Launching this weekend with the Long Shot Northern Dancer Handicap on Betfred Derby Day (1st June) at the Derby Festival, Long Shot’s partnership with The Jockey Club will continue into the summer months at nine racedays with live music throughout the summer months across the country, from Newmarket to Haydock Pack, Sandown Park and Market Rasen.
Hugo Hodgson, CEO and founder at Long Shot, announced “We couldn’t be more thrilled to partner with The Jockey Club this Summer.”
“Long Shot is all about celebrating good times with great company, and what better place to do that than at these iconic events. Our hard seltzers are crafted with all-natural ingredients, ensuring a crisp and refreshing taste that’s perfect for a day at the races. That is why our stand promises to be the go-to spot for a refreshing break.”
Lynsey Robinson, Partnership Sales Manager at The Jockey Club added “We are delighted to bring Long Shot Hard Seltzer to our racedays, and it is extremely exciting to begin the journey at an iconic event such as the Betfred Derby Festival.”
“Long Shot’s commitment to quality and natural ingredients perfectly complements the standards we uphold at The Jockey Club. This partnership is set to elevate the experience for our guests, adding an extra layer of enjoyment to the excitement of the day and we are looking forward to a brilliant summer of music and sport.”
Long Shot will be available across The Jockey Club group, with an enhanced presence at the following events this Summer:
James Arthur live after racing: 17th August,
• The Betfred Derby Festival: 31st May – 1st June, Epsom Downs Racecourse
• Pete Tong’s Ibiza Classic live after racing: 21st June, Newmarket Racecourse (July course)
• Haydock Park race & Pete Tong’s Ibiza live after party: 22nd June
• JLS Live after racing: 28th June, Newmarket Racecourse (July Course)
• Busted live after party: 19th July, Newmarket Racecourse (July Course)
• Busted live after racing: 20th July, Haydock Park
• James Arthur Live after racing: 2nd August, Newmarket racecourse (July Course)
• McFly live after racing: 8th August, Sandown Park
• Earth Wind and Fire music experience, after racing: 9th August, Haydock Park
• James Arthur live after racing: 17th August, Market Rasen
About Long Shot: Long Shot started in 2020 when Hugo Hodgson, CEO and founder, saw a gap in the market for a light, refreshing and flavour packed alcoholic drink that didn’t compromise on quality and since then Long Shot was born – a hard seltzer that’s as real as its gets with natural ingredients. With flavours ranging from Pink Grapefruit, Blackcurrant and Raspberry or Strawberry and Rhubarb, Long Shot’s gluten free, vegan-friendly, low in sugar and keto friendly hard seltzers aren’t to be missed!
About The Jockey Club: Since 1750, the Jockey Club leads the investment and innovation in British racing, as the largest commercial group in the sport. Headquartered in central London, the mission of The Jockey Club is to act for the long term good of British racing with a focus on empowering people; investing in the racing industry, engaging with fans and attracting new audiences. For more information on event dates and details, visit The Jockey Club’s website.
